Neoliberalism: lunatics take over the asylu

- Episode 03-

Disinformation didn’t start with Donald Trump

Disinformation didn't start with Donald Trump
20 November 2024
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NEW SERIES Lunatics take over the asylum: Neoliberalism uncut
Deliberate disinformation didn't start with Donald Trump
Lucy's Lemonade Stand, Peanuts cartoon

‘Under capitalism, the power of any one individual…is relatively smalI’
 
In 1973 the guru of neoliberalism, Milton Friedman, told Playboy (yes, that’s Playboy) ‘the problem of social organization is how to set up an arrangement under which greed will do the least harm. It seems to me that the great virtue of capitalism is that it’s that kind of system. Because under capitalism, the power of any one individual over his fellow man is relatively small.’
 
Had Friedman met Elon Musk, Bill Gates, or Geoff Bezos he might have realised what a foolish statement this was. But as we have seen, Friedman’s version of free market capitalism – which had come to be known as neoliberalism - turns out to have been riddled with fantasies, fallacies and philosophical flaws.
 
It was based on books that had for years been dismissed as ‘inconsequential,’ ‘misleading’ and ‘nonsense.’

Friedman’s economics, said Samuel Bowles a left-wing economist at the University of Massachusetts who worked with Martin Luther King, might be good enough ‘for a public park in which Charlie Brown was running a lemonade stand and the ‘fussbudget’ Lucy setting up a rival. But it was utterly irrelevant in the real world, and especially the real world of big corporations.’ 



[Fussbudget early 20th C usage = overly concerned with managing or controlling small, inconsequential details, much like one might manage a budget]
An overseer and 13 year old bobbin winder, Yazoo City Yarn Mill 1911, photo by Lewis W. Hine
[chilling to imagine the children's vulnerability to their overseers]


Freedom to employ children in factories
  
Friedman's theories were not only second rate. They were also second hand. They'd been around for generations.  

In 1895 600 American businessmen got together to set up the National Association of Manufactures (NAM) to fight government regulation of businesses including workers’ rights to compensation after workplace injuries, and setting health standards in food and drugs.  The NAM was soon campaigning to
continue employing children in factories, arguing in court that their freedom to choose was more important than the health and safety of the young.

They employed what would now be called ‘astroturfing’, organising mass fake letter-writing campaigns by what were made to look like ordinary members of the public. They tried to claim that protecting children was a dangerous step towards socialism.
 
A NAM pamphlet of 1923 even claimed that the anti-child labour movement in America was secretly being run from Moscow, and that what US socialists really wanted to do was to take children away from their parents and indoctrinate them in state orphanages.

It’s as if Q-Anon were alive and well in 1923. Deliberate disinformation didn’t start with Donald Trump. It’s been there all along.

Child Labor in America is Back:
The number of kids at work in the United States increased by 37 percent between 2015 and 2022. Read more
 

 

Business in the US has been championing freedom from regulation since 1895

 

A women's Easter parade, 1929, down Fifth Avenue, NY,  in protest against gender inequality was part of a marketing campaign for Lucky Strike

'Torches of Freedom' campaign to get women to smoke in public

In 1934 some of America’s leading businessmen banded together to form the Liberty League. For the 1936 Presidential Election the Liberty League chose the slogan ‘there can be only one capital – Washington or Moscow.’

In two years the League published 135 pamphlets and got 200 000 stories into the papers. And they enlisted Edward Bernays, a nephew of Sigmund Freud, and perhaps the first man to apply popular psychology to advertising. His Torches of Freedom campaign for Lucky Strike cigarettes included the slimming tip, 'reach for a Lucky instead of a sweet.'

It was Bernays who persuaded the American fashion industry to go for outfits in forest green - the colour of the packets of his advertising client - so that he could exploit the big new market in female smokers.

Bernays’s most influential book had appeared in 1928 under the simple title Propaganda. He later claimed that Dr Goebbels, Hitler’s propaganda chief, was a fan (which was pretty ironic for a nephew of Freud.)


#103 Disinformation didn't start with Donald Trump
Ep 3 Lunatics take over the asylum: Neoliberalism uncut




Erik M Conway and Naomi Oreskes, The Big Myth. Photos: Andrea Donnellan (l), Kayana Szymczak (r)

US businessmen throw their money into anti-Democrat disinformation 

The National Association of Manufactures (NAM), founded in 1895, spent the 1930s arguing that Roosevelt’s New Deal was a mortal threat to American freedom. One General Motors executive went on the record in June 1934 to say that, under Roosevelt’s New Deal, ‘all of our… constitutional guarantees will also be lost, including free speech [and] the right of trial by jury.’

You can read the story in historians Naomi Oreskes and Erik Conway’s provocative 2023 book The Big Myth.

They recruited journalists and academics to write pamphlets that they then sent to schools, churches, women’s groups – anyone who would take them. It’s been calculated that the NAM put out 2 million copies of cartoons, 4.5 million copies of newspapers columns and 11 million leaflets targeted at employees. It’s been estimated that NAM’s propaganda reached at least half of all Americans. And we choose the word ‘propaganda’ for a reason.

In December 1940 NAM announced a new policy. The ‘Tripod of Freedom.’ Its three legs were liberty, democracy and free enterprise and they were, ‘indivisible.’ It was pure Milton Friedman – except of course that Friedman didn‘t start on this stuff until after the war.
 
In December 1940, while the NAM was toasting the Tripod of Freedom at the Waldorf Astoria, the bombers of the Third Reich were pounding London and Britain’s port and factory towns. As we saw in Trading with the Nazis, Hitler’s bombers were fuelled with American oil and equipped with American parts.

So much for the connection between liberty, democracy and free enterprise.
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