Judy Garland's dress and shoes by Adrian in 'The Wizard of Oz'
Why did fashion become so much more conservative in the 1930s? We look at the puritanical Hays Motion Picture Production Code that banned indecent passions, and at MGM’s Adrian Greenberg, the most powerful Hollywood designer of his day. The arrival of colour film stock and the invention of the close-up meant Adrian designed for the camera, experimenting with hats and calf-length dresses that flattered both the lead actresses and ‘Nancy’ in the plush picture house seat. MGM’s Louis B Mayer, who’d started out selling second hand clothes, made a fortune producing mass-made copies to coincide with each film’s release for Nancy’s modest budget.
Adrian's credit was simply Gowns by Adrian. In addition to Judy Garland, he dressed Ingrid Bergman, Jean Harlow, Barbara Stanwyck, Lana Turner, Marie Dressler, Myrna Loy, Norma Shearer, Jeanette MacDonald and Joan Crawford - to name but a few!
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