Pank-a-Squith boardgame launched as a fund-raiser in WSPU colours (Asquith being the name of the Prime Minister)
The Suffragettes delivered a niche market for advertisers amongst the well-to-do
Let’s take a look at the Pankhurst WSPU’s own publication, Votes for Women, its main mouthpiece. Let’s choose the issue for Friday 10 November 1910.
The magazine is full of adverts. It’s worth remembering, while we thumb through them, that a teacher’s pay was roughly £2 a week, so £104 a year). Why not spend 10 guineas, we read, (that’s £10.10.0 and equivalent to something over £1200 today) on a set of black and Alaskan fox furs? Why not buy a ‘Daimler’ or a ‘Mercedes’ travelling coat, to match your smart new motor, or a Japanese silk blouse for 37/6 (about £100)?
These smart advertisers: notably Heals, Debenhams and the new Selfridges which opened 15 March 1909, apparently hardly noticed the escalating Suffragette violence – even when it was their own windows that got broken. The odd insurance claim was apparently worth it for the rich women they were able to attract. Much more important to them was selling hats, gowns, coats, shoes – even underwear in suffragette colours.
Historian Jane Chapman has argued that what the Pankhurst WSPU was in practice delivering was a niche market for advertisers among the well-to-do. It was a market that had previously been very difficult to reach.
The WSPU opened their first shop in Charing Cross selling all manner of things from a board game where you had to reach 10 Downing Street, bone china tea sets in WPSU colours of purple, green and white, and ‘Votes for Women Cigarettes.’
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